Type Promotion Bookolet

The objective of this project is to choose a typeface and create an eight-spread booklet, with a story or narrative, to showcase and promote the typeface.

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My choice was Joanna from the designer Eric Gill. I like how this slab-serif type can be loud (when used in heavyweight) but also elegant at the same time. So I came up with the idea of "living a double life". With my further research, I surprisingly found out that Eric Gill himself was living a dark double life as well. 

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