Rebrand—Big Brothers and Big Sisters of America

Research and select a brand that can benefit from a rebrand conceptually and visually. While staying true to their original soul and purpose, develop a new mission that will help the brand stand more firmly and make more impact in the society.

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Big Brothers and Big Sisters of America has a long and rich history of empowering young people through one-to-one tutoring. With its experiences and resources, I believe that Big Brothers and Big Sisters of America is ready to expand their outreach. The newly designed visual system adds a sophistication that will appeal to a broader audience.

_approach